market compass

The Market Compass suite of products and toys are designed to simplify your market entry.

All products are fixed price for producers and POA for regional bodies and industry organisations.

All tools are currently free.

Smart tools for marketers, sellers, and exporters

We created market compass to bring the market preparation and planning capability previously available only to big business, to all business, democratising market selection, preparation, pricing, and connections.

What is Market Compass?

The Market Compass tools

Hydra Consulting's MarketSage product brings big business market research into the reach of small and medium businesses.

MarketGrowth

Market research tailored for your business.

Customised research into any individual global market using your unique value proposition and preferred customers. research report contains:

  • Summary of market from your perspective

  • Recommended trade channels

  • Recommended consumer personas

  • Recommended consumption occasions

  • Promotions suggestions

$500 + GST

Enquire about Hydra Consulting's MarketSage product.
Hydra Consulting's TrendSage product brings big business trend analysis into the reach of small and medium businesses.

MarketTrends

Trend research tailored for your business.

Customised research into the global trends affecting your specific target customers, products, formats, packaging, and markets:

  • Summary of major trends in global markets for your range

  • Identification of specific opportunities for your range(s)

  • Identification of channels in which your products have the greatest chance of success

$400 + GST

Enquire about Hydra Consulting's TrendSage product.
Hydra Consulting's PriceSage product simplified determine export market prices across all price-points and channels.

MarketPrice

Market pricing research tailored for your business.

Customised research using our proprietary databases, estimate the RRP of your product in your target channels in a target market:

  • Channel -specific pricing for all your target channels and sub-channels in a specific target market, including B2B and B2G in the on-trade

  • Comparator pricing of 5 competitors in each specific sub-channel

  • Assumes you have a MarketSage report

$275 + GST

Enquire about Hydra Consulting's PriceSage product.
Hydra Consulting's LeadFire product simplifies teh identification and targeting of new business, manufacturing, and trade partners.

LeadFire

In-market distributor or partner identification.

Customised research to identify 4-10 (depending on product) fully prequalified potential in-market partners:

  • 20-30 summarised potential partners with whey they are a potential match to your product

  • 4-10 prequalified leads with full contacts details of the correct people to target

  • Leads are pre-qualified via phone, email, WeChat, LinkedIn, Instagram DM, X DM, or WhatsApp connection

Enquire about Hydra Consulting's LeadFire product.

$2,200 + GST

Hydra Consulting's WebTone helps you tune your website structure and storytelling to you present your business and story effectively.

Improve your website to tell your story more effectively.

Review of your website against your storytelling objectives, market positioning:

  • 5 recommendations to improve your storytelling through your website

  • Choose a website persona for the recommendations

  • Based on our knowledge of your positioning from use of the toys

WebTone

$350 + GST

Enquire about Hydra Consulting's WebTone product.

All products are POA for industry and regional bodies — you will be pleasantly surprised what is possible.

The Sage tools — delivered in partnership with AIOS

Market Compass and WineSage are underpinned by deeply detailed models of international wine market structures (over 70 territories), international pricing models (for over 70 territories), trade personas (>200), consumer personas (>150), Consumption occasions adn locations (>200) promotional activations (>60), DTC models (>20), DTC personas (>30), storylines (>70), regional brand evaluation tools, regional tourism evaluation matrix, wine and spirits story lines (>100).

Story review

An easy to read review of your website storytelling based on our database of over 100 potential storylines for wine and spirits scored against the Pixar story spine.

Use the QR code or web link below.

Hydra Consulting's and AISO bring you the STORY REVEW TOY - a bit of fun, but very serious about good storytelling.
Link to Hydra Consulting and AIOS Story Review toy.

Pitch review

An easy to use review of your pitching model with a score of your pitch. Great to support self-coaching and development of your pitch. We know it works!

Use the QR code or web link below.

Hydra Consulting's and AISO bring you the PITCH REVEW TOY - a bit of fun, but very serious about good, consistent pitching.
Link to Hydra Consulting and AIOS Pitch Review toy.

Market Compass FAQs

  • Market Compass is a suite of five tools developed by Hydra Consulting to help food, beverage, and wine businesses explore export markets with clarity and confidence. Each tool provides fast, focused insights without the cost or complexity of a full-scale strategy project.

  • Each tool tackles a specific challenge:

    • MarketSage – Understand your category, market size, channels, and consumer types

    • TrendSage – Get ahead of macro trends shaping your target regions

    • PriceSage – Position your product effectively by understanding pricing logic and competition

    • LeadFire – Find sector-specific B2B leads and spot real opportunities

    • WebTone – Make sure your online messaging hits the mark in your chosen market

  • Not at all. You can choose one or bundle several based on your goals. Many clients start with MarketSage or PriceSage and expand from there.

  • Most tools are delivered within 5–8 business days after we confirm your target market and product details.

  • You’ll receive a short, high-impact report for each tool, summarising key insights and recommendations. Follow-up calls can be arranged if you want to unpack findings or explore next steps.

  • Yes — Market Compass tools are ideal for businesses refining their current strategy, entering new regions, or testing ideas before committing to deeper investment.

Thinking about using Market Compass? Here are answers to some of the most common questions we get from clients.

Still have questions? Get in touch — or request your first Compass tool today.